Website Redesign UK
Explore our redesign service for UK businesses.
Read more →Website Redesign Guide
Website Redesign Checklist: What to Protect Before Launch.
A redesign can improve a website substantially, but changing structure without a plan can also break useful URLs, tracking, forms and search visibility. Use this checklist before switching over.
Before design starts
Define why the redesign is happening and what success should look like. Capture the current site before changing it so useful pages, rankings, enquiries and functionality are not forgotten.
- List the pages that currently receive traffic or leads
- Record important URLs and existing redirects
- Review analytics and Search Console where available
- Identify forms, integrations and tracking that must continue to work
During the rebuild
Design and SEO should not happen in separate silos. Page structure, content, headings, internal links and mobile layouts all affect how the new site works for users and search engines.
- Keep useful content unless there is a clear reason to remove it
- Map old URLs to their best new destination
- Test navigation on real mobile viewport sizes
- Optimise images and avoid unnecessary scripts
- Check title tags, descriptions, canonicals and structured data
Before launch
A controlled pre-launch QA reduces avoidable problems. The site should be checked as a complete system, not just page by page.
- Test every important form and call to action
- Check for broken internal links
- Verify HTTPS and preferred domain redirects
- Confirm analytics and conversion tracking
- Prepare the production sitemap and robots.txt
- Test the custom 404 page and redirect map
After launch
Monitor the new site closely after release. Search engines need time to recrawl changed pages, and real users may expose issues that staging tests did not reveal.
- Submit or refresh the sitemap in Search Console
- Inspect important URLs
- Watch 404s, redirects and indexing
- Compare traffic and enquiries with the pre-launch baseline
Related guides & services
Continue your research.
SEO Services UK
Plan technical SEO before a migration.
Read more →Web Design UK
See the broader design and build service.
Read more →Need help with your website?
Tell us what you are trying to improve and we can recommend the right next step.
Get a Free Quote →